In this new part of our survey on SEOs in France conducted with the WAM agency, we are interested in the tools most used by SEO professionals.

The tools most used by SEOs.

When we are interested in the practices of digital professionals, we like to know what tools they rely on on a daily basis for their missions. SEO is no exception to the rule with a very large number of tools used, but with marked preferences for certain tools.

Tools used by SEOs

Here is the list of the 15 most used tools by the 403 respondents to our survey on SEO in France conducted in partnership with the WAM agency :

• Search Console used by 71% of respondents
• SEMrush used by 65% ​​of respondents
• Screaming Frog used by 60% of respondents
• Ahrefs used by 22% of respondents
• Answer The Public used by 19% of respondents
• 1.FR used by 15% of respondents
• Majestic used by 12% of respondents
• On crawl used by 10% of respondents
• YourTextGuru used by 10% of respondents
• SimilarWeb used by 9.5% of respondents
• Yooda Insights used by 9% of respondents
• SEOquantum used by 6.5% of respondents
• Ranxplorer used by 6.5% of respondents
•  SeRanking used by 6% of respondents
• Rocket Links used by 5% of respondents

There is also a real culture of tools developed internally to meet specific needs. 32% of respondents to our survey have this type of tool available in their company or agency.

There is a growing use of content analysis tools. These tools should be used as indicators but in no case let them decide on the editorial management. The recommendations of these tools are standardized and push the different brands to publish the same content as their competitors, even though it is precisely the originality of the content that is largely responsible for its success. Even in SEO! For us, the real challenge lies in decision-making with a tool capable of aggregating a multitude of indicators, but the project manager remains the pilot.

The most used tools in agencies and advertisers

We took advantage of this survey to see if there were significant differences between the uses of freelancers, compared to professionals in agencies and at advertisers. Here are the 15 tools most used by SEOs in agencies and advertisers:

• Search Console used by 73% of respondents
• SEMrush used by 69% of respondents
• Screaming Frog used by 48% of respondents
• Ahrefs used by 22% of respondents
• Answer The Public used by 20% of respondents
• YourTextGuru used by 18.5% of respondents
• 1.FR used by 13% of respondents
• Oncrawl used by 13% of respondents
• Majestic used by 12% of respondents
• SimilarWeb used by 10% of respondents
• Yooda Insights used by 8% of respondents
• Semji used by 7% of respondents
• Ranxplorer used by 6% of respondents
•  SeRanking used by 6% of respondents
• SEOquantum used by 5.5% of respondents

The tools used by freelance SEOs

On the freelance side, the ranking is slightly different. The most used tools are:

• Search Console used by 76% of respondents
• SEMrush used by 61% of respondents
• Screaming Frog used by 43% of respondents
• Ahrefs used by 26% of respondents
• 1.FR used by 22% of respondents
• YourTextGuru used by 21% of respondents
• Answer The Public used by 20%of respondents
• Yooda Insights used by 14% of respondents
• Majestic used by 13% of respondents
• SEOquantum used by 9% of respondents
• Monitorank used by 8% of respondents
• Moz used by 8% of respondents
• SEMjuice used by 8% of respondents
•  SimilarWeb used by 8% of respondents
• Dareboost used by 7% of respondents